Natascia Pasero is Head of Business Consulting at ecx.io
I IBM iX and has been working as a digital marketing consultant for several years, prior to her current position. She has contributed to multiple challenging B2B and B2C Marketing Automation and E-Commerce projects in Europe, US and Australia. She has a lot of experience in designing marketing operation processes that focus on the customer experience and cross-functional alignment. Her Information Engineering studies at Politecnico di Torino gave her an extensive technical background to understand how marketing and sales can be supported by technology.